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Branding Techniques To Successfully Implement As a New Startup

Posted by: 1871 on 6/13/19 10:44 AM

It is the nature of setting up a new business that some activities will be neglected in the early stages, usually down to the dual restrictions of time and capital. As a small business owner, you are constantly having to make big decisions regarding what is considered vital, and what can be considered superfluous – at least in terms of that initial stage. In this guest blog post, Emily Marchant, Marketing Manager at AcademicBrits and OriginWritings, shares her tips on the best branding techniques for new startups.

5 Common Startup Mistakes Every Founder Should Avoid

Posted by: 1871 on 6/12/19 10:10 AM

Entrepreneurship is never easy. You start small - small resources, small team, small budget - but a big idea that could change the world. This is usually the case and although it’s not fair, it’s the reality of the world we live in. Along the way, you have to be careful about how you navigate and scale. In this guest blog, Harry Conley of Lucky Assignments, shares his tips from experience on how you can avoid a number of common startup mistakes. 

Bootstrapping: The Chicago Way to Grow Your Startup

Posted by: 1871 on 6/5/19 10:17 AM

Starting a business can be the hardest journey taken in life.  While most of the conversations center around outside funding to make that journey easier, it can be worth exploring funding the business with customer revenue.  Even though it is not as sexy, it can often lead to a more sustainable business. In this guest post, 1871 alumnus Jamie Johnson -- Founder and CEO of Verde Energy Efficiency Experts, which helps companies find, implement, and maintain energy-efficient solutions, shares his insights on how you can effectively bootstrap your company. 

4 Tips for Establishing Brand Loyalty with Your Startup's First Customers

Posted by: 1871 on 5/30/19 9:00 AM

As a startup, your first customers have very few incentives to trust you or to return for further purchases. Why should they? You still need to establish your image as a brand and build a faithful following. Until then, you’ll have to work extra hard to earn repeat customers. In this guest post, Manish Dudharejia, Founder and President of E2M Solutions, shares a few tips on how you can establish brand loyalty with your first customers.

3 Threats to a Positive Company Culture

Posted by: 1871 on 5/16/19 10:51 AM

In today’s corporate society, a winning culture is everything. Company culture is the personality of the organization; it defines the environment in which employees work and establishes a standard for values, ethics, and expectations. In this guest blot post, Marie Johnson of Enlightened Digital shares a few tips on how you can create a positive company culture.

How Startups Should Grow and Scale the Right Way

Posted by: 1871 on 5/9/19 9:00 AM

Building a startup is a challenging journey requiring grit, patience and hard work. However, one other main ingredient is the ability to not yield to temptation -- to have the long-term vision of your company in mind and not allowing short-term gains to affect it. In this guest blog post, Karthik Sridharan, Co-founder and CEO of Flexiple and shares key points for startups to maintain the right focus in their initial phase of growth.

How Startups can Create New and Returning Customers

Posted by: 1871 on 5/6/19 8:55 AM

One of the biggest challenges for any new company is to get new customers and keep them coming back time and time again. In this guest post Nora Mork, Digital Strategist, Business Consultant, and Business Journalist takes a look at how companies can create a sustainable stream of customers.

Flipping the Mental Switch From Employee to Entrepreneur

Posted by: 1871 on 4/18/19 2:29 PM

Very rarely does one’s professional life start with entrepreneurship; we can’t all be Mark Zuckerberg, right? Often it takes time to hone specific skills, business acumen, or even a functional product prototype. The majority of entrepreneurs come into their role after years of working for someone else. In this guest blog post, David Freudenberg of Qwilr, talks about how employees can make the transition into entrepreneurs.

Supporting Mental and Emotional Health in the Workplace

Posted by: 1871 on 4/11/19 10:05 AM

Supporting mental and emotional health in the workplace may seem like an intimidating task, especially if you’re a leader of a small business or startup who’s already balancing other initiatives while working with limited resources. In this guest post, Bob Cerone, CEO of Cognos HR, shares his insights on best practices when it comes to mental health in the workplace.

Make Your E-Commerce or Entrepreneur Dreams a Reality With These Tips

Posted by: 1871 on 4/5/19 9:33 AM

Have you thought about starting your own small business? Maybe you’re looking to sell a few goods online as part of a side gig, or perhaps you want to change careers altogether. Either way, in order to become a successful entrepreneur, you need to attract and keep customers. It seems like an easy task, but keeping shoppers and clients connected can actually be a major challenge for new small businesses. In this guest post, Lucy Reed, Creator and Owner of, shares her tips on how you can make your e-commerce and entrepreneur dreams come true. 

Read the 1871 Blog for news about the Chicago technology and entrepreneurship community, as well as helpful tips, guides, and insights into the startup and investment world.

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