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How to Balance Work and Home Life: Non-Traditional Ideas for New Entrepreneurs

Posted by: 1871 on 6/27/19 9:35 AM

Learning to balance work and home life is an ongoing challenge, especially for new entrepreneurs and business owners. Having the passion to start and build a business makes it hard to take time off or step away from your desk. While this mindset can be valuable, a lack of work-life balance quickly leads to burnout. In this guest post, Jessica Thiefels, Founder and CEO of Jessica Thiefels Consulting, looks at how new entrepreneurs can balance work and life at home. 

7 Marketing Messages from 'Game of Thrones'

Posted by: 1871 on 6/20/19 9:00 AM

Alas, the Game of Thrones epic has come to its inevitable end (sigh) — but the story still has much to teach us. In this guest blog post, Laura Gayle -- Owner of Business Woman Guide -- shares a number of  marketing insights that she's gathered from the show. Read on for the seven marketing messages from Game of Thrones!

Branding Techniques To Successfully Implement As a New Startup

Posted by: 1871 on 6/13/19 10:44 AM

It is the nature of setting up a new business that some activities will be neglected in the early stages, usually down to the dual restrictions of time and capital. As a small business owner, you are constantly having to make big decisions regarding what is considered vital, and what can be considered superfluous – at least in terms of that initial stage. In this guest blog post, Emily Marchant, Marketing Manager at AcademicBrits and OriginWritings, shares her tips on the best branding techniques for new startups.

5 Common Startup Mistakes Every Founder Should Avoid

Posted by: 1871 on 6/12/19 10:10 AM

Entrepreneurship is never easy. You start small - small resources, small team, small budget - but a big idea that could change the world. This is usually the case and although it’s not fair, it’s the reality of the world we live in. Along the way, you have to be careful about how you navigate and scale. In this guest blog, Harry Conley of Lucky Assignments, shares his tips from experience on how you can avoid a number of common startup mistakes. 

Bootstrapping: The Chicago Way to Grow Your Startup

Posted by: 1871 on 6/5/19 10:17 AM

Starting a business can be the hardest journey taken in life.  While most of the conversations center around outside funding to make that journey easier, it can be worth exploring funding the business with customer revenue.  Even though it is not as sexy, it can often lead to a more sustainable business. In this guest post, 1871 alumnus Jamie Johnson -- Founder and CEO of Verde Energy Efficiency Experts, which helps companies find, implement, and maintain energy-efficient solutions, shares his insights on how you can effectively bootstrap your company. 

4 Tips for Establishing Brand Loyalty with Your Startup's First Customers

Posted by: 1871 on 5/30/19 9:00 AM

As a startup, your first customers have very few incentives to trust you or to return for further purchases. Why should they? You still need to establish your image as a brand and build a faithful following. Until then, you’ll have to work extra hard to earn repeat customers. In this guest post, Manish Dudharejia, Founder and President of E2M Solutions, shares a few tips on how you can establish brand loyalty with your first customers.

3 Threats to a Positive Company Culture

Posted by: 1871 on 5/16/19 10:51 AM

In today’s corporate society, a winning culture is everything. Company culture is the personality of the organization; it defines the environment in which employees work and establishes a standard for values, ethics, and expectations. In this guest blot post, Marie Johnson of Enlightened Digital shares a few tips on how you can create a positive company culture.

How Startups Should Grow and Scale the Right Way

Posted by: 1871 on 5/9/19 9:00 AM

Building a startup is a challenging journey requiring grit, patience and hard work. However, one other main ingredient is the ability to not yield to temptation -- to have the long-term vision of your company in mind and not allowing short-term gains to affect it. In this guest blog post, Karthik Sridharan, Co-founder and CEO of Flexiple and shares key points for startups to maintain the right focus in their initial phase of growth.

How Startups can Create New and Returning Customers

Posted by: 1871 on 5/6/19 8:55 AM

One of the biggest challenges for any new company is to get new customers and keep them coming back time and time again. In this guest post Nora Mork, Digital Strategist, Business Consultant, and Business Journalist takes a look at how companies can create a sustainable stream of customers.

Flipping the Mental Switch From Employee to Entrepreneur

Posted by: 1871 on 4/18/19 2:29 PM

Very rarely does one’s professional life start with entrepreneurship; we can’t all be Mark Zuckerberg, right? Often it takes time to hone specific skills, business acumen, or even a functional product prototype. The majority of entrepreneurs come into their role after years of working for someone else. In this guest blog post, David Freudenberg of Qwilr, talks about how employees can make the transition into entrepreneurs.

Read the 1871 Blog for news about the Chicago technology and entrepreneurship community, as well as helpful tips, guides, and insights into the startup and investment world.

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