Earlier this year, my wife Tiffany mentioned an idea to me that might be a possible collaboration between 1871 and Energy BBDO, the Michigan Avenue-based advertising agency for whom she works. The idea was fairly straightforward -- that the group of 25 or so Energy BBDO interns would work with 1871 startups over the summer to develop and pitch full advertising campaigns.

On Monday of this week, we did something at 1871 we had never done before -- we held an orientation for new mentors. And it was glorious.