We've talked and worried for years about the potential harm to businesses that unforeseen results and unintended consequences can cause, especially when the companies involved are new and relatively immature. When you read the typical after-action analyses, which try to make sense of these seemingly "abrupt" changes or the "surprise" upsets, they are almost always directed toward studying how well or poorly the particular actor, entity, or business fared as a result of the inability to anticipate or mitigate the nasty changes brought about by its own deliberate actions. Of course, these kinds of problems don't simply effect newbies.